Otto Car Club entered into the marketplace as a new concept, and needed a brand, website and collateral that spoke to their ideal consumer – the automotive enthusiast whose passion transcends mere ownership and represents their lifestyle.

A robust brand discovery process helped us understand the target audience, their key motivators, and how the founder’s vision would serve these clients. We followed that with an exploration of automotive history – informing the creation of a brand that’s evocative of the racing history, engineering excellence, and luxury lifestyle it represents. From there we built assets that would help introduce the brand to the industry – logo, custom numbering system, and a range of digital and print collateral.

OTTO has established itself as a regional brand, drawing members both locally and nationally. Beyond features in industry publications and platforms, OTTO has captured the attention of other prominent luxury lifestyle brands that collaborate to offer their clients access to a wide range of products, events, and experiences.