CLIENT
DPI & COP CED
INDUSTRY
Hospitality
SERVICES
Brand & Marketing Strategy • Digital Development • Film & Photography • Digital & Social Campaigns • Print
SITUATION
The Challenge
Our team was tasked by Downtown Phoenix, Inc (DPI) and The City of Phoenix Community Economic Development with creating a campaign that would attract visitors to our city during the highly anticipated Super Bowl LVII. With many visitors planning to come to Arizona, our goal was to ensure that they stopped by Downtown Phoenix.
PROCESS
Strategy & Approach
We developed multiple campaign concepts and settled on our “Phoenix is Soaring Campaign.” We created a unique film, As The Phoenix Flies™ that took viewers on a breathtaking journey through our city. This film was distributed through a multi-channel distribution method, including social media, traditional and non-traditional placement, to ensure maximum exposure.
Our brochure featured QRCoding and custom photography highlighting the seven business and amenity breakouts in Downtown Phoenix. This helped visitors navigate and discover the unique offerings in our city.
RESULTS
Final Experience
Within days of launching, the film went viral and garnered worldwide exposure. The feedback and endorsements the client has received have been overwhelmingly positive, and we are proud to have helped showcase the best of what Downtown Phoenix has to offer.
At Kitchen Sink Creative, we are dedicated to producing one-of-a-kind experiences that connect brands with their audiences. Contact us today to learn how we can help you create a campaign that soars above the competition.
175,800+
Number of plays within one week of launching
825+
Number of comments within one week of launching
4,434+
Number of "SHARES" within one week of launching
20,300+
Number of "LIKES" within one week of launching
392,545+
Total views after 90 days of launching