CLIENT
Phoenix Convention Center
INDUSTRY
Tourism
SERVICES
Strategy • Integrated Campaign Development • Print and Digital Advertising Campaigns • Partner Collaborations • PR • Media Planning • Performance Media • Social Media • Content Marketing • Creative
SITUATION
The Challenge
The premier convention center in the heart of Phoenix, Arizona, had a vision to revolutionize its brand presence and propel its position as a state-of-the-art event destination. Faced with the challenge of increasing brand awareness, generating leads from event organizers, boosting event bookings, and expanding its reach to new audiences, our client sought our expertise to orchestrate a comprehensive marketing strategy.
PROCESS
Strategy & Approach
While our strategy is fully integrated, our immediate focus is centered on a comprehensive digital initiative, leveraging a new and powerful campaign and a cohesive set of advertising elements. Through targeted digital marketing campaigns, including online advertising and social media strategies the venue is already seeing a very positive uptick in online engagement
RESULTS
Final Experience
3,182,500+
Total Impressions (March through July)
15,249+
Total Clicks (March through July)