Shapiro Aesthetic Plastic Surgery


Wellness & Beauty


Brand Identity • Digital Development • Photography • Business System • Naming • Brand Strategy • Advertising • Social • Film


The Challenge

The already successful Scottsdale plastic surgeon wanted to branch out with his own line of beauty and skin care products. He also wanted a show-stopping coffee table book of his past clients before and after photos for prospective clients to peruse through as they wait for their consultation.


Strategy & Approach

Dr. Shapiro has a big, dynamic personality, and we developed a product bottle, a clever product name, labels and packaging that reflected his boldness. We also designed the book and developed a website that not only supported his brand but served as a huge piece of his monthly marketing efforts.


Final Experience

Shapiro continues to be one of the most recognized plastic surgeons in Paradise Valley and the southwest. And the coffee table book remains prominently displayed in his lobby.