CLIENT
Highfield
INDUSTRY
Cannabis
SERVICES
Brand Positioning • Naming • Brand Identity • Packaging Design • Photography • Social Strategy
SITUATION
The Challenge
Highfield came to Kitchen Sink to create and develop a brand for a new line of ultra-high-end concentrate cannabis products.
PROCESS
Strategy & Approach
We performed a consumer and competitive landscape audit, then branded the line, which we named Highfield. We developed the product packaging and website, as well as a library of beautiful visual assets for monthly marketing efforts.
RESULTS
Final Experience
The product launched with great and immediate support and continues to perform extremely well in the marketplace.