Develop a relevant, compelling and differentiating
master brand position for Advocate Health Care which will enable exciting and engaging messaging to build their reputation and provide an effective, unifying platform for all the equities within its portfolio.

The strategy revolved around the four strategic pillars we developed:
ELEVATE | DIFFERENTIATE | CONNECT | FACILITATE 

Advocate Health Care’s divisions reported year-over-year revenue increases. Across the board, the divisions experienced higher patient volumes — particularly for surgeries and outpatient visits.