CLIENT
BioPact
INDUSTRY
Product
SERVICES
Brand Identity • Packaging Design • Animation • Digital Development
SITUATION
The Challenge
Biopact is a nanoscale biomaterials company, offering medical and agricultural solutions via its patented technology.
Our goal was to distill highly technical and scientifically advanced information into accessible marketing materials, clearly and efficiently relaying the many challenges associated with intracellular delivery and how Biopact’s products are the first truly-universal intracellular delivery vehicle.
PROCESS
Strategy & Approach
After gaining a deeper understanding of their audiences’ research and procurement behaviors, it was determined that a custom film, unique packaging, and application content would be the most effective way of establishing brand recognition.
RESULTS
Final Experience
The deliverables empowered their sales team to showcase the product and gain both market share and overall brand awareness. Biopact continues to be a leader in the biomanufacturing space by providing efficient, controllable intracellular delivery of genetic materials, oligonucleotides, peptides, proteins and other molecular cargos.