CLIENT
Sterling at Silverleaf
INDUSTRY
Real Estate
SERVICES
Brand Strategy, Naming • Branding, Messaging & Identity • Film • Photography, Renderings, Sales Center Graphics • Interactive Floor Plan Display • Website Design and Implementation • Advertising and Collateral
SITUATION
The Challenge
This new community faced an uphill challenge due to the not-in-my-backyard neighborhood association. Furthermore, we wanted to ensure the brand did not get lost in a sea of other offerings.
PROCESS
Strategy & Approach
With the Sterling Collection, we were lucky enough to work with a product that raised the bar — even by Scottsdale’s standards. This premier gated community features fully robotic parking garage valets and private elevators that lead directly into homes. Understandably, our efforts had to match the affluent nature, luxurious zeal and innovation of the progressive development.
RESULTS
Final Experience
We developed a site that integrated with the API and allowed the client to quickly spread the word and attract target audiences through crisp photography, exquisite videography, signage, renderings, messaging, and more.
The project was bold, but that’s where we thrive.