CLIENT
CA Ventures
INDUSTRY
RE
SERVICES
Brand & Marketing Strategy • Identity and Brand • Digital Development • Film & Photography • Digital & Social Campaigns
SITUATION
The Challenge
CA Ventures is an developer of environments, experiences and results through visionary real estate projects. We were tasked with pre-leasing half a dozen of their unbuilt properties throughout the United States.
PROCESS
Strategy & Approach
Our strategy and approach included custom brand elements mixed with professional drone footage, computer animation and renderings, video and photography. These assets told the story, catered to the demographic interested in their product. In lieu of traditional advertising, we had students as “boots on the ground” targeting visiting parents with iPads.
RESULTS
Final Experience
80%+
Average rental occupancy at the time of each property CIO