CLIENT
Camelot Homes
INDUSTRY
Real Estate
SERVICES
Brand & Marketing Strategy • Film & Photography • Digital & Social Campaigns • Branding • Marketing Collateral
SITUATION
The Challenge
Welcome to Camelot Homes. For over half a century, Camelot Homes has been delivering exceptional semi-custom homes, providing a superior quality of life to their clients. And we’re proud to help them celebrate their next fifty years with a campaign that captures the essence of their legacy.
PROCESS
Strategy & Approach
We believe that Camelot Homes’ lifestyle is not just about beautiful homes, but also about the enclaves they create and the way they enrich people’s lives. Inspired by the work of legendary American photographer Slim Aarons, our campaign pays homage to the glamorous lifestyles of the elite in the 1950s and 60s…the same aspirational lifestyle that Camelot Homes has captured and provided their homeowners since the 1960s through today.
As part of our brand awareness campaign, Classics Never Go Out of Style, we’re excited to introduce several new communities that will be coming online during this timeframe. Each includes sought-after homes that will have a unique identity that reflects the values and aspirations of their future residents. From modern and sleek to timeless and elegant, all will drop your jaw and entice your senses.
RESULTS
Final Experience
We’re also thrilled to report that our campaign has already produced tangible results. Camelot Homes’ social media following has increased, and they’ve seen a surge in new home sales. We believe this is a testament to the power of our approach, which combines creative thinking, strategic planning, and a deep understanding of our client partner’s brand and audience.
Thank you for joining us in celebrating Camelot Homes! We hope that you’ll be inspired by the lifestyle they offer and consider making one of their exceptional homes your own.
353%
Increase in Total Impressions across Social Platforms (90 days)
367%
Increase in Engaged Social Audience (90 days)