CLIENT
Marriott International
INDUSTRY
Hospitality
SERVICES
Brand Strategy • Brand Training
SITUATION
The Challenge
Marriott International’s portfolio includes 30 of the world’s most desirable hotel brands. That’s more than 5,700 hotels in over 110 countries across the globe! Several West Coast properties needed to tell their unique story through branding and positioning.
PROCESS
Strategy & Approach
A collaborative workshop gave us the opportunity to examine every aspect of the hotel’s business. From there, we provided cohesive positioning and messaging platform that has helped transform properties that live under multiple brand umbrellas, including Marriott, JW Marriott, Sheraton and Westin.
RESULTS
Final Experience
Always great feedback from the corporate marketing teams as well as the individual properties General managers. They continue to come back time and time again.