CLIENT
The Glen Canyon Conservancy
INDUSTRY
Municipal & NPO
SERVICES
Website Design & Development
SITUATION
The Challenge
The Glen Canyon Conservancy: a 34-year-old nonprofit whose mission it is to promote education and raise funds for the Glen Canyon National Recreation Area. We were approached to revamp their website because they were experiencing lower web traffic, significant downtime and therefore, lost revenue.
PROCESS
Strategy & Approach
We felt that GCC needed its site to be heads and shoulders above others within the same space—providing a much better purchasing and donating experience> The new site needs to draw more attention to its amazing museum gallery, and finally, create a much more exciting and interactive experience around its 11 locations.
RESULTS
Final Experience
The new site is achieving the business goals through increased visitation, maximization of the buying potential of its visitors, and increased donations.