CLIENT

Marriott International

INDUSTRY

Hospitality

SERVICES

Brand Strategy • Brand Training

SITUATION

The Challenge

Marriott International’s portfolio includes 30 of the world’s most desirable hotel brands. That’s more than 5,700 hotels in over 110 countries across the globe! Several West Coast properties needed to tell their unique story through branding and positioning.

PROCESS

Strategy & Approach

A collaborative workshop gave us the opportunity to examine every aspect of the hotel’s business. From there, we provided cohesive positioning and messaging platform that has helped transform properties that live under multiple brand umbrellas, including Marriott, JW Marriott, Sheraton and Westin.

RESULTS

Final Experience

Always great feedback from the corporate marketing teams as well as the individual properties General managers. They continue to come back time and time again.