Our team was tasked by Downtown Phoenix, Inc (DPI) and The City of Phoenix Community Economic Development with creating a campaign that would attract visitors to our city during the highly anticipated Super Bowl LVII. With many visitors planning to come to Arizona, our goal was to ensure that they stopped by Downtown Phoenix.

We developed multiple campaign concepts and settled on our “Phoenix is Soaring Campaign.” We created a unique film, As The Phoenix Flies™ that took viewers on a breathtaking journey through our city. This film was distributed through a multi-channel distribution method, including social media, traditional and non-traditional placement, to ensure maximum exposure.

Our brochure featured QRCoding and custom photography highlighting the seven business and amenity breakouts in Downtown Phoenix. This helped visitors navigate and discover the unique offerings in our city.

Within days of launching, the film went viral and garnered worldwide exposure. The feedback and endorsements the client has received have been overwhelmingly positive, and we are proud to have helped showcase the best of what Downtown Phoenix has to offer.

At Kitchen Sink Creative, we are dedicated to producing one-of-a-kind experiences that connect brands with their audiences. Contact us today to learn how we can help you create a campaign that soars above the competition.