CLIENT

Phoenix Convention Center

INDUSTRY

Tourism

SERVICES

Strategy • Integrated Campaign Development • Print and Digital Advertising Campaigns • Partner Collaborations • PR • Media Planning • Performance Media • Social Media • Content Marketing • Creative

SITUATION

The Challenge

The premier convention center in the heart of Phoenix, Arizona, had a vision to revolutionize its brand presence and propel its position as a state-of-the-art event destination. Faced with the challenge of increasing brand awareness, generating leads from event organizers, boosting event bookings, and expanding its reach to new audiences, our client sought our expertise to orchestrate a comprehensive marketing strategy.

PROCESS

Strategy & Approach

While our strategy is fully integrated, our immediate focus is centered on a comprehensive digital initiative, leveraging a new and powerful campaign and a cohesive set of advertising elements. Through targeted digital marketing campaigns, including online advertising and social media strategies the venue is already seeing a very positive uptick in online engagement

RESULTS

Final Experience

3,182,500+


Total Impressions (March through July)

15,249+


Total Clicks (March through July)