Fox Restaurant Concepts


Food & Beverage


Brand Identity • Digital Development • Brand Strategy • Identity • Business System • Product Photography • Digital • Signage • In-Store Collateral


The Challenge

Fox Restaurant Concepts needed to encompass several dining concepts in a cohesive and comprehensive manner.


Strategy & Approach

Our strategic solution was to place each of their concepts under one digital umbrella—allowing a visitor to understand the full FOX brand at a glance.


Final Experience

This upfront strategy saved efficiencies and costs across the board relating to website management, hosting and maintenance. The solution also provides at-a-glance insightful data and user experience analytics critical to their growth goals. The company has gone from 8 concepts in 12 locations to 15 concepts in 50 locations. The company recently sold for more than $308 million.

Fox Restaurant Concepts Fox Restaurant Concepts - design