CLIENT
ABLA
INDUSTRY
Real Estate & Architecture
SERVICES
Messaging • Branding • Digital Strategy, Design, and Development • Photography • Print Collateral • Social Strategy & Management
SITUATION
The Challenge
As a new company that started from partners deciding to go their separate ways, ABLA needed a fresh brand that would create excitement and some separation in their market, while also maintaining equity with clients that were transitioning with the new business.
PROCESS
Strategy & Approach
After a thorough brand positioning discovery, we created a plan of action to enable ABLA to hit the ground running. This early brand momentum allowed them to make a big splash in the master planning and landscape architecture industry space, while also giving their transitioning clients peace of mind that they were in store for even greater things with ABLA.
RESULTS
Final Experience
The finished identity — created in tandem with a fully responsive website and team photography — has given ABLA instant credit in their marketplace as an established leader and captivating place to work.
Also, while initially ABLA managed their social presence themselves, they quickly realized the value in Kitchen Sink taking control of their entire online narrative. After a comprehensive social refresh led by our team, ABLA is experiencing growth across multiple social channels.
465%
Average increase in audience size across all social platforms.
