As Four Peaks set its sights on national expansion, they needed a web presence and digital assets that spoke to a wider demographic, not just their local beer drinker.

Through a series of discoveries with the Four Peaks team, we were able to uncover the need states of their consumer base. These insights led us to a digital strategy that honored the roots of the brand and gave it the legs it needed to expand.

The result was a custom website that captured the essence of the brand while integrating a tool to help consumers locate Four Peaks products.