CLIENT
Acclivity
INDUSTRY
Healthcare
SERVICES
Brand Identity • Print & Digital Marketing • Brand & Marketing Strategy • SEO
OVERVIEW
Acclivity Healthcare’s full identity revamp and digital audit positively repositioned their brand for future market expansion.
SITUATION
The Challenge
Acclivity is a healthcare recruiter at the forefront of their field. They have been in business for many years, and though they were very experienced and trustworthy, the recruiting environment had shifted to accommodate new players, and they needed to up their brand game in order to stay competitive.
PROCESS
Strategy & Approach
First, we provided a polished, sophisticated brand that is both aspirational and inspirational. Then we provided a deep analysis into their target market, identified opportunities and touch points, crafted a long-term marketing plan, and created a monthly digital strategy with monthly reporting and optimization.
RESULTS
Final Experience
The project is still in progress, but so far the client is very happy with the results and had gotten high praise from their customers.