Dash In


Food & Beverage


Digital Development • Collateral Design • Copywriting • Packaging Design • Social Campaign Strategy & Implementation • Email Marketing


The Challenge

The Wills Group owns and operates over a hundred transportation- and travel-related business across the Mid-Atlantic region. Their petroleum distribution centers, Dash In convenience stores, and Splash In car washes offer customers new promotions year-round – creating an ever-present need for engaging and communicative content in support of those campaigns.



Strategy & Approach

Working within their evolving brand guidelines, we develop exciting, enticing, and differentiated materials – bringing their promotions to life across companies, seasons, and product offerings. We provide brand strategy, copywriting, design, film, and photography for a wide range of collaborations, including complete marketing campaigns, product packaging, and paid media.


Final Experience

Kitchen Sink and Wills Group have partnered together for more than a decade. Our bold work, paired with their first-in-class product offerings, have kept their brands ahead of the competition and in the front of their loyal customers’ minds.