Patrick McGroder


Law Firm


Brand & Marketing Strategy • Digital Development • Film & Photography • Print


The Challenge

For more than 40 years, Pat McGroder has handled a range of high-profile cases dealing with catastrophic injury and wrongful death. During this time, he has recovered more than $600 million for his clients, serving as lead counsel in more than 100 cases in which the verdict or settlement was in excess of $1 million. Until hiring Kitchen Sink, he has accomplished this without any sort of digital footprint.


Strategy & Approach

Obviously Mr. McGroder didn’t need a website to find new clients. In fact, the reasoning behind creating a site in the first place was more for brand perception and overall continuity. Our involvement included initial brand strategy, UX/UI, copywriting, web design and development, film, photography and computer animation.


Final Experience

“Kitchen Sink represents the finest of a new breed of technological genius. Their creativity and ingenuity is only surpassed by their recognition of the meticulousness required by legal standards.”  – Patrick McGroder, Attorney